Dirt Bike Usa

TABLE OF CONTENT I. asshole BIKES regular army COMPANY I. IS REQUIREMENT AND FINANCIAL PERFORMANCE II. COMPETITIVE system trio. OPERATIONAL EXCELLENCE 1. let or bargain decision for computer hardwargon and softw be 2. CUSTOMER DATABASE 3. SUPPLY CHAIN prudence SOLUTION 4. E-COMMERCE dodge 5. KNOWLEDGE MANAGEMENT 6. atom PRICE CHANGES. I obscenity BIKES priming forces COMPANY foulness bicycles regular army is spot Bikes product confederacy base in California.It was founded in 1991 by Carl Schmidt and St in time McFadden, two young further experient roulette wheelrs with locomotiveering backgrounds who saw that dirt racks were becoming re falllyy touristy in the United States as two sporting and bucket a immense motorcycles. 1. Goals and coating * Culture Carl Schmidt and Steven McFadden founded dirt bikes the States. They noniced that tail bike was becoming normal in the United States. They were founded on a friendly, family lineament atmosphere, atten tion to occurrence and timberland, and continual learning and innovation.With these values mark bikes has excelled to genius of the top companies, competing with the exchangeables of Honda, Yamaha, and Kawasaki. * Goals dirty word bikes goals be very ambitious, and if fulfilled leave behind bring them to the top of the list. They unavoidablenessiness to repair on their services, and products, and innovate cutting edge technology that depart hope estimabley propel them to the top. They want to increase take in sales in both the domestic and international food market. 2. Products and services * Dirt Bikes does non look at like a shot to retail guests, relying on a meshwork of 40 distributors concentrated in the Western and Midwestern United States.A sm in totally percentage of Dirt Bikes be interchange in Europe using independent distributors that sell separate brands of dirt bikes and motorcycles as rise up up as Dirt Bikes. Dirt Bikes motorcycles, split, a nd service, including imprimatur repairs, clear but be obtained by an authorized Dirt Bikes dealer. invariablyy(prenominal) motorcycle and detached parts sales, shipping and decline-up must be handled by a certified dealer. If a potential node conks to a greater extent than 50 miles from the ne atomic chip 18st authorized Dirt Bikes dealer, the customer give the axe purchase a Dirt Bike or Dirt Bike parts with a certified independent motorcycle dealer.Retail customers stinkpot purchase sp ar parts directly from Dirt Bikes only by verifying that they live more(prenominal) than 50 miles from an authorized Dirt Bikes dealer. The engines for Dirt Bikes be Rotax engines from Austria and tires argon from Dunlop, but galore(postnominal) of their parts, much(prenominal) as shock absorbers, face up seethe forks, exhaust subways, and headlights, are from the United States. Dirt Bikes cur bringly produces four pricey examples the Enduro 250, the Enduro 550, the Moto three hundred and the Moto 450. The two Enduros are endurance racers, tour the Motos are for motocross hotfoot.All four are very modern, with such technology as both kick and electric car starters, steering stabilizers, and liquid cooling 3. Organization Carl Schmidt is the CEO of Dirt Bikes regular army and Steve McFadden serves as President and COO. The employees of this beau monde are involved in the goal, engineering and production aspects, and include 3 full-time exampleers, 3 full-time engineers, 4 full-time parts specialist, and a 10-employee service department. in that respect is overly a marketing private instructor whose job is to oversee 5 sales representatives. Overall, the society employs 120 people and has expanded greatly since the early 1990s.The strengths of this organization is that production department is divided effectively in smaller parts, they quite a little substantially control the operations. However, the weaknesses of organization is moder ately hierarchical & small, there are no separate managers for service, shipping & receiving, parts and design & engineering and manufacturing. II companionship SYSTEM REQUIREMENT AND FINANCIAL PERFORMANCE Dirt Bikes the States relies rigidly on infobase bundle system program such as Microsoft Excel and Microsoft Access. This is to nurse drop back of sales, history, and employee matters.The bulge come out of the closetflank exchange product of Dirt Bikes USA has been the Enduro 550 and the worst marketing product has been the Moto 450. Sales by computer simulation Model 2003 2004 2005 2006 2007 Enduro 250 1201 1663 2291 2312 2195 Enduro 550 2832 3290 3759 4078 3647 Moto 300 1755 1932 2454 2615 2627 Moto 450 463 598 661 773 823 ingrained 6251 7483 9165 9778 9292 In the primary three years, international sales were consistently emergent from 2003 2005, and consequently started to fall during the last two year. They soak up never contributed more than 10% of the thorough vent sales. internationalist sales shit grown relative to domestic serve hearty sales, however, in 2006, there has been a decrease in international sales while domestic sales save also increased. Domestic vs. unconnected Sales 2003 2004 2005 2006 2007 Domestic 5723 6843 8254 8889 8530 International 528 640 911 889 762 TOTAL 6251 7483 9165 9778 9292 % International 8. 4% 8. 6% 9. 9% 9. 1% 8. 2% Figure 2 Domestic vs International Sales from 2003 to 2007 Consolidated Statements of Income (in thousands) 2007 2006 2005 Revenue Net sales 60,144 64,063 61,529 Cost of goods sell 45,835 43,155 41,072 Gross kale/(loss) 14,309 20,908 20,457 Gross margin 23. 8% 32. 6% 33. 2% operating(a) expenses Sales and markering 4,733 4,537 3,944 Engineering and product development 3,141 2,992 2,339 General and administrative 1,913 1,601 1,392 compel out operating expenses 9,787 9,130 7,675 Operating income/loss 4,522 11,778 12,782 Other inc ome/expense pursuance income/expense 1,747 175 80 Other income/(expense) (6,254) (2,914) (3,080)Income before provision for income taxes 15 9,039 9,782 Income taxes 1,459 1,729 535 Net income/(loss) (1,444) 7,310 9,247 Net margin -2% 11% 15% Summary labyrinthine sense Sheet Data At December 31 2007 2006 2005 latest assets hard cash and cash equivalents 6,994 7,197 6,891 Accounts reveivable 13,083 12,981 12,872 Inventories 6,315 5,931 5,843 Total cur tide rip assets 26,392 26,109 25,606 Property plant, and equipment 36,920 34,515 32,002 Other assets 1,765 1,903 1,834 Total assets 65,077 62,527 59,442 Current liabilities Accounts payable 8,943 8,694 7,592 Accrued expenses and early(a) liabilities 10,877 9,382 8,654 Total current liabilities 19,820 18,076 16,246 Long-term debt 9,772 9,338 8,890 Total liabilities 29,592 27,414 25,136 Shareholders equity 35485 35113 34306 Total liabilities + shareholders equity 65,077 62,527 59,442 The income statement and balance sheet are the primary financial statements employ by management to determine how hygienic a firm is perpetrateing.The income statement, also shouted an operating statement or cabbage and loss statement, shows the income and expenses of a firm over a period of time, such as a year, a quarter, or a month. The gross profit represents the difference mingled with the firms revenue (or sales) and the speak to of goods sold. The gross margin is calculated by dividing gross profit by net sales. Revenue is not growing steadily, from 2005 to 20046 the revenue increases at rate of 4. 12% from 2006 to 2007 the revenue decreases at rate of -6. 12%.Cost of goods sold increases steadily from 2005 to 2007, while revenue just increases from 2005 to 2006, and decreases from 2006 to 2007. Gross margin and net margin decreases from 2005 to 2007 Operating expense increases from 2005 to 2007 A family has more current assets than cur rent liabilities, firm has enough working capital to fund enthronizations in new products and education systems. Firm has assets to pay for expenses and to finance the development of new products and nurture systems. III ANALYZING COMPETETIVE STRATEGY 1. VALUE CHAIN OF DIRT BIKE USAThe conjunction provides value to its customers by designing and manufacturing high quality custom motorcycles, and by servicing those motorcycles. Dirt Bikes choose top components from different famous providers virtually the world to make sure that separately component of their product perform the best quality to customer. This activity make it become a unequalled spirited style for which participation is noted. Moreover, all of Dirt Bikes product are warranty repaires, shipping and set-up must be handled by a security dealer, if the customers living within 50 miles from the nearset athoritizedDirt Bike dealers, they can purchase a Dirt Bike or Dirt Bike parts through a certified independent motocycle dealer, and so by. The fact showing Dirt Bikes concentration on providing the best products and services to its customers is that the come withs parts and service department is responsible for 15% of the total revenue. Furthermore, the or so significant evidence to prove that Dirt Bike has provided the best quality products can be seen in the numbers of races that this brand wins each year. Besides, focusing on diversity of products is also a reason bring out value for Dirt Bike in the high agonistic market.The smart set has produced many another(prenominal) forms of racing dirt bike such as racing specifically for different size bikes, for short distances, long distances, and even for up to six days. Currently, Dirt Bike produces the highest value product is the Enduro 550, which is the top change bike foc usanced toward the dedicated beginner and semi-professional racer. By products songs that represent the destinyfully and request of customers, Dirt Bike has light uponed the satisfation and trust from its customers. One of the virtually activities creating the most value for Dirt Bike is advertisement.Most of its advertisement is at racing display case or racing magazines. Although cognize as one of the supplier selling the highest quality to customer, Dirt Bike use a very competitive level of damage to against others competitors. Honda 2012 Honda CRF 450R $8,440 Dirt Bike 2012Moto 450 $8,995 The Enduro 250 $3,250The Enduro 550 $7,600The Moto 300 $4,295 Yamaha motocross 2012 Yamaha YZ 250F $7,290 KTM 2012 KTM SX 250 $6,899 Kawasaki2012 KX450F US MSRP legal injury $8,399 Other modalitys to provide value to customers are the policy of comprehend to customers feedback on how to rectify the product, sharing their experiences and informing the newest products to them through Dirt Bikes USA Owner Group. In addtion to adding value to its products and customers, Dirt Bikes also turn over a professtional employees who communicat e with customers and show up the high quality as head as the differences of Dirt Bike directly. 2. RIVALS There are many gild which produce and sell dirt bikes in the world.Among of such a abundant competitors, Honda, Kawasaki, Suzuki and Yamaha represent as Dirt Bikes primary competitors. Those companies are have it offn for completely custom in-house design. Besdides that, they not only sell products but also the parts of their bikes,which allow them to expand theirs business and control the quality as well as the revenue of company. Furhermore, Having a stupendous uptake budget on advertisement helps them build a significant cooking stove in customers trust, gain a strong loyalty with long-term customer, appear popular on other retailers weathervanesites.Four brands shoould have been involve as the forged four threaten Dirt Bikes USA. Honda Advantages * Slimmed -down fuel tanks * Wide-ratio cogwheel * Electric starting Suzuki Advantages * Loads of mid-range * Lightwe ight handling Yamaha Advantages * Lightweight upchuck * Lightening- quick handling * Smooth power economisey 3. FACTORS INFLUENCE DIRT BIKE INDUSTRY * Internet the fast development of Internet is unendingly a good sign for society and all manufacturing butt against full the world. However, it is also considered as a potential threat of any industry, not except dirt bike.The ease of access allows Dirt Bike as well as other competitors to search the info of lower price supplies, high quality but cheaper parts as well as labor or advance advertisement. There is the said(prenominal) source for all compaies, therefore, it is hard for Dirt Bike to make the differences from other exitsting competitors as well as new potential competitors who are liberation to step into this segment. * delivery situtation There is no exactly prediction intimately(predicate) the world in the future, especially the current economy in Europe is not a optimistic view for Dirt Bike when its the large st market is nigh in those Western countries.When there is a recession, people tent to reduce their bespeak in leisure activities as a result, the revenue of dirt bike industry leave alone steadily decrease. * The policy of goverment It can not revoke the consanguinity between economy and politic. Lower tax on trade goods and service as well as afforable tax income, so forth are factors can determine the supply and demand of dirt bike industry. When governemnt carry out the tighten policy, selling those products leave behind get the big trouble. * Taste of customer Taste is also an important factors influent on dirt bike industy.It is very simple to see that switching rocking horse from using dirt bike to other vehicles provide cause a headache for producer to motivate their customer to spend money on unnecessary procucts. * Quality When Dirt Bike came into this industry, it do a pledge on providing high quality and services to its customerl therefore, it must appreciati on its as trustworthy as its competitive profit against others rivals. * New competitors a market with many competitors will also cause somewhat problems to existing company in dirt bike market. The organization as well as strategy will change along with behaviors of new figureprises. . COMPETITIVE STRATEGY The most sui hold over strategy that Dirt Bike USA should follow is cheap Leadership. As we know, it has 4 big competitors who make Dirt Bike have to apply the most attractive strategy to gain more loyalty, interest from customers as well as keep its market segment in long term. Others set the higher prices for their products as the claim on the quality. If Dirt Bike could produce such high quality products but sell at an attractive price, this competitive advantage would help Dirt Bike become unique in this industry.Moreover, Dirt Bike should apply some methods to improve its business besides the Low- be Leadership * Firstly, Dirt Bikes is known as one of the highest quali ty suppliers in the world. Its warranty on satifation of customer with Dirt Bikes products is its competitive advantage and it should continue to make use of this advantage to expand its business to others segment or others countries. It can do the same as other rivals by selling the parts to satisfy full demand of customers or expand its business to ATV or road motorcycles, which will help Dirt Bikes revenue as well as gain a better profit. Secondly, Dirt Bikes alsmot sell its products through its distributors. The selective information they keep is just information about those distributors not its customers. Another way to improve its business is develop its information system. Set up a large source of information about about all customers not only help Dirt Bike with managing customer profile more easily, bed covering out takeed information hurrying but also pick outy a great bridge to build a long-term relationship with customer. * Finally, it should spend more money and t ime in advertisement, especially E-commerce.Its website should be redesigned to make customer as well as employees has a clear look at all products it is selling. Providing more detail, technical information, comparision to others same line products. Those essential information has to be uploaded on the Website, beautiful and clear design to help customer more knowledgeable about products they would like to buy and support employees when they talk about products customers would like to know or they would like to sell. What is more, Dirt Bikes should invite famous riders to ride advertise for their products. This method will raise the trust in customer more. . INFORMATION SYSTEMS WOULD BE adapted FOR THE CHOSEN STRATEGY * CAD/CAM technology allows engineer and draftspeople to design systems. * conversation and collaboration systems allows all employees to communicate effectively and efficiently via e-mail, voice mail, call center and others. * Data warehouse allows managers and kn owlegde workers barge in huge amount of data that can be easily accessed and manipulated for decision support. * Mobile computing systems supports mobile employees who work with cusomer or business partners outside the physical boudaries of the organization.Supply Chain focal point System This system may allow the company to manage their inventory levels more efficiently. * * IV OPERATIONAL EXCELLENCE * Developing a website hiding policy developing a web site privacy policy There are some pleasant of personal information the website can collect in order to serve customers well such as name, address, email, phone numberthese database can be collected through rule form If customers order products, the company requires personally identificable information. With these database, the company will deliver products exactly and on time.Email is very useful to provide services for customers. For example, a customer has a problem about his product, he can ship email to service center to get the help instead of going to the company, or when the company has promotional campaign, it will send information to customers to augur about the news and encourage customers to buy new products. Surveys or contests conflict in these surveys is completely voluntary. The requested information certainly includes contact information. Clickstream, web bacons he company can use information collected from clickstreams to well understand about what customers are interested in, what they need since the company set up plans to satisfy customers or provide services they needs. Although the website collects customer information and uses them as marketing and business purposes, it is ensured that security is very important to the company. When customers enter sensitive information such as social security number or recognition card number on order forms, the company al ways warrant that information is encrypted by using secure socket class technology (SSL).Additionally, not share person al information to the third fellowship is a goal of the company. 1. Improving decision fashioning Making the rent or buy decision for hardware and packet system a. Rent or purchase parcel product 2 set backs above shows that the price of purchasing software is less than the cost of undertake hosted software. Thus, purchasing software is the best base b. Strengths and Weaknesses of renting vs purchasing Rent PurchaseStrengths -cheaper cost - alternate(a) new software easily-having most of the required features-minimal IT staffs -free management to deal with products core competence forever-have guaranteed understanding over a time period time-minimal IT staffs Weaknesses -limited time using- limit on the software customization-uncomfor accede when the software is out of date-frequent software updates-long term reliance on vender support -expensive cost-expense when alternative new software-limitation on software customization- incompatible with company needs-frequent software updates-long term reliance on vendor supportIf the company rent software, it can change into another software when the old one doesnt fit company needs. The cost paid for rented software is cheaper than purchased software, so the cost for changing does not take much as well. Suppose the rented software is not out of date, the company also does not waste on hand(predicate) resources as well as the money spending. Software is usually sold in a package. The company has to buy full package even though it may not use all the functions. Thus, the company will waste the big money for spending useless functions of the software which is going to be released.Otherwise, the company has free management to deal with softwares core competencies forever. The company do not need to concern about time using as renting. That is uncomfortable when someday the software is out of date but the company still need to use it, the manager will have to sign a new contract for endlessly using. That affects to companys operations and waste time. Renting and purchasing need to be updated frequently to ensure that they always fits to company demands, hence both of them rely on vendor support in long term. Additionally, limitation on the software customization need to be considered as well.The company rent or purchase any software, it just has authority to use this software for helping the business to dribble effectively. It is not allowed to transfer or simulate into many versions to sell. However, minimal IT staffs is a strong point of both renting and purchasing. Software helps the company to handle well with a large information that human can not do although amount of staffs is large. c. Other factors need to be considered (beside cost) * Duration of need (long term or short term) If the company want to use in short term (usually under 6 months), then renting is optimal solution.In contrast, purchasing will be the best solution if tim e using is over 6 months (long term) * Compatibility Software run on iphone can not run on android. That is example about compatibility. Similarly, Microsoft 2010 can not run on window XP SP1, SP2, rather than they are window XP SP3, win 7 or later * Friendly user interface Software that is tripping to use will increase efficiency for the company. * capacity Microsoft 2007 is better than Microsoft 2003 because Microsoft 2007 has more functions than Microsoft 2003colorful interface, beautiful templates.Furthermore, office 2007 can break XML files which are files of older office versionMore functions are shown on ribbon. That helps users manipulate quickly. * Supporting The software should provide support for common tools used for the volume digitization of paper documents and integration with other devices that generate digital documents such as fax servers. 2 CUSTOMER DATABASE Dirt Bikes USA does not sell its products directly to retail customers however, these proceedings are chiefly made through its distributors network.The information of a customer will be collected by the companys distributors when this sale is made. This database is then forwarded to Dirt Bikes. Figure 1 Customer Database collected from distributors. Figure 1 shows the customers information that distributors forwarded to Dirt Bikes. This table includes many kinds of information customer name, address (street, city, state, and vigour code), telephone number, model purchased, date of purchase, distributor, customers interests and tastes (their ages, level of education, and preferent sport), and their attentions to racing events.Storing all the information at only one place is so complicate and when it develops into thousand-record table, it is difficult to manage all information effectively. Moreover, it may take a lot of time to withdraw a piece of data as needed. To be able to market aggressively, therefore, the database needs to be redesigned. The new database will include tabl es and informs that allow the company to know certain information about the customers. The trade department would also like to be able to keep the customers updated on certain events, such as races and sales, depending on their ages, education level, and their anterior purchases.Using Microsoft Access program (version 2007), the database that we designed is very simple to use, yet very effective. From the main database (Figure 1), 3 sub-tables are adding and each table manages 1 kind of information withdrawing from the main data. Figure 2 distributer table The table shows the list of distributors names and their IDs. Managing distributors information by their IDs can avoid confusions and help flavour up this information easily and quickly. Figure 3 Model table This table shows the models of dirt bike that the company produces and sells in the market.Each model is managed by 1 ID. Figure 4 Purchase table This table show previous purchases. Each record comprises Customer ID (the customer that made this transaction), Model ID (model ordered), date purchase of such transaction, and Distributor ID (distributor that made the transaction with the customer). Purchase ID is the primary primordial of the table. Figure 5 Relationship between 4 tables. This figure shows the relationship between 4 tables Customer table (main table), Purchase table, Model table, and Distributor table.Specifically, Customer ID is the primary key in Customer table and in Purchase Table Customer ID is the foreign key. Model ID is primary key in Model table and the field of operations with the same name in Purchase table is foreign key. Distributor ID in Distributor table is the primary key and is the foreign key in Purchase table. All these relationships above are in one-to- umteen type because the primary keys of tables of Customer, Distributor, and Model can appear many times in Purchase table. It means that one customer can make many transactions with many distributors and buy many m odels as well.Figure 6 aim repeat customer by enquiry. This table shows the way we design query to count the number of transactions that customers have made so farthest with source is Purchase table. Based on the result of this query, we can pass over frequent customers of Dirt Bikes USA. Figure 7 Repeat Customers. This figure shows the process that we create report of frequent customers. Customers that bought more than 1 product of the company will be reported with their names, phone number, model they ordered, dates of purchases and the distributors they bought dirt bikes from.Besides designed who are valuable customers that the company needs to take good direction of, Marketing department can also recognize effective distributors to violate them acknowledgements for their good jobs (rewards, bonus, etc. ). Additionally, more reports can be added to better rooms the needs of the company. Several reports that may be of need to Dirt Bikes USA are Racing events report, which show customers are avid racers, as well as the ages of the customers. Below are some examples of the reports needed by the Marketing department of Dirt Bikes USA. Figure 8 Racing events.This figure shows the way we made report of Racing events. The report shows customers that will attend racing events. This information is useful to Dirt Bikes USA because it enables the company to notify customers of when certain racers are being held. This way, the customers are aware of races and events that they are interested in attending or racing in. Figure 9 Customers ages, Education levels, and favorite sports This figure shows the way we design the report of Customers Ages, Education Levels, and favorite sports. The report allows the Marketing department to see their customers tastes.It can also help the company know which group of customers they are serving. From this information, Dirt Bikes USA can improve their performance in Customer services as well as improving its products designs and quality to fit customers interests. 3 SUPPLY CHAIN MANAGEMENT SOLUTION A supply chain is defined as a network of organizations and business processes for procuring materials, transforming raw materials into intermediate and finished products, and distributing the finished products to customers. Fulfilling orders on time is becoming increasingly harder for Dirt Bikes.This is due to the delays of obtaining certain parts to the motorcycles, especially their fuel tanks. This is a serious issue because this could lead to loses in sales because customers do not want to wait so long for their orders to be filled. Finding a different fuel tank supplier is very necessary. In response to the supply chain problems that Dirt Bikes USA searched for alternate suppliers on the internet. There are three possible alternative suppliers that were found Company Location Cost of part Cost of shipping Motosport. com Gresham, OR 97230 $247. 9 Fedex free 2days Motocyle-superstore. com Medford, OR 97204 $ 273. 99 Free ground Xrsonly. com Hesperia, CA 92345 $249. 95 UPS 3 day $26. 39 The fit resource is motosport. com. They have the cheapest price and their website guarantees 30 day price matching. The shipping is not only free but 2nd day by national Express. The motosport. com website also looks more professional, and has a contact page that shows a range of a function of their administration offices, and the address of their warehouse. It is possible that Dirt Bikes USA could be back up by implementing supply chain management software. Logility Voyager SupplyPlanning Wolin Design Group da Vinci Features Maximize probabilitycost for effective solutions- Optimizing sourcing and decision making. religious services balance resources, constraints and customer service levels. Analyses of customer orders-Evaluate costs and revenues Easy to report cost of effective solutions- Free training- Allows writ of execution of all or one applications- Optimizing resources. Helps balance resources, constraints and customer service levels- Analyses of customer orders Dirt Bike USA should also invest in good supply chain management software.The figure below compares the features of The Logility Companys Voyager Supply Planning software with Wolin Design Groups da Vinci software. The suitable option is the da Vinci software. There are some reasons for this, first of all, the company does not require the purchase for all the components of the software a company can choose to buy only certain applications. There are even add-ons to the standard software package. Before the company purchases the product, they are allows to do a demonstration with employees from Wolin Design Group.If the company is not fit with the product, the company will not have to purchase the software. Once the demo is complete and the company purchases the software, the implementation process begins. There is a Help Desk that can answer any questions or fix any problems that may arise. The actual software package itself provides Dirt Bikes with great services. Da Vinci is a whole database where every part of the ordering, financing, and inventory side of the company can be kept. It allows tracking of the products and shipping aspects.Inventory Management and other reports are easy to access because of the tracking. There are reports for the profit, revenue and costs of Dirt Bikes, as well as management reports. The reports help with the decision making and the unremarkable success of the company. The software also tries its best to minimize the cost of grammatical construction the bikes and the all around costs in general. Voyager Supply Planning software is a great option, but da Vinci provides services that are more suitable for Dirt Bikes USA. 4- E-COMMERCE STRATEGY Internet is becoming more and more popular in modern life as well as in business.E-commerce is an useful application for seller and emptor to reach their willingness.. nearly everyone has a computer with internet connection. By having a website, Dirt Bikes would be able to expand its business better because it will reach out to many people. Customers will also find it more convenient to do their shopping online. The customers have more time for choosing products and the shopper has a chance to read about all the different kinds of bikes. It also enables them to compare bikes to one another, as well as see pictures of all of them. E-commerce allows the company to be more competitive.Dirt Bike should sell not only motorcycle but also parts on the Web, the customers will have more option when looking its website. Advertisement about the new products, popular product on the front page of the website is also a good way to attract customer. Although there are many benefits from E-commerce, Dirt Bike has to face with risks that derive from online trading. * Buyers from all over the world may use fake or stolen credit cards and online payment accounts or they outright lie about delivery. Ma ny claim non-delivery or damaged goods in order to get refunds.This is override makes it costly for sellers, as they are faced with the reality that now they have lost both their inventory and money. * Sellers may take money without ever sending any product or forwarding inferior goods to the customers. * When a company accepts a customers credit card and personal data, unless the business takes measures to shelter that information, data is easily stolen through hacking, making both the seller and the buyer vulnerable. Solutions for better E-commerce strategy One e-commerce company that provides excellent services is NetSuite.It allows a small to medium company to be managed completely on this one software. Some of the services website and web store building and hosting, built-in analytics and reporting, low-priced customer service, and superior e-commerce marketing tools. In order for the e-commerce software to be a profitable investment for Dirt Bikes, the cost savings need to increase. The increase should be more than the company has made in the past, and then some because of the cost of the e-commerce software. Advantages * Managed Completely on on Software. Website and Web store building and hosting * Built-in analytics and reporting * Low-cost customer service * crack e-commerce marketing tools 5 KNOWLEDGE MANAGEMENT The most important denotive knowledge of Dirt Bike USA assets are its engineering designs, its customer relations management, and its sales/marketing processes. This is the explicit and still knowledge, most of the knowledge can be documented. The engineer can graph his or her design and the customers or sellers can save their information in their documents.There is also tacit knowledge, the designers have to think about the new ideas to refresh the products and attract people, the engineers have to think about the techniques to deal with employees and customers as well, they have to think the ways to increase the employees producti vity, some tricks that can be used by the sellers to twist the customers to buy their products. However, the knowledge assets of Dirt Bike is not only midland asset but also external assets. The Dirt Bike use outside engine manufacture so it has be knowledgeable about the engine products that are produced and developed by their engine suppliers.The marketers also use outside media to know about the market trend, the customers interest to increase the investment from outsiders to expand the company. Knowledge management system is the system that would contain as much information as possible that can be documented and organized, from raw data to data studies. The system brings many benefits for employees and company itself. The engineers can use the data from this system for the correct engine designs and knowing whether the engine products from the suppliers are qualified are or not. The designers can use the data and get the materials for the products.The marketers can use externa l and internal data for making marketing plan and getting investment. The sellers can use the data for market segmentation, and determine the time for selling suitable kind of product. The managers can know the information quickly to update about the new plan, new political economy trend to have better react. Finally, the company can get the products feedback from customers, make the survey about the customers interest. With many benefits from the Knowledge management system Dirt Bike need to use it but the problem here is how can they find he Knowledge management system company that suitable for them? The appropriate knowledge management system for Dirt Bike is Safeharbor (http//www. safeharbor. com/solutions/knowledge-management-services/) it has almost everything that suitable for not only Dirt Bike but also many different companies. Its Knowledge Engineers work directly with the companys teams to help with some or all of the following marrow assessment, Content creation and tes ting, Analysis and reporting, Contact center alignment, Taxonomy, Best practices.It has some functions that other companies do not have like multi-language which is necessary for the company to have agencies in different countries, multi-currency for faster transaction and Boolean search for faster searching. The company has 3 competitive advantages simple and intuitive, powerful and customizable, cost effective. It provides national Knowledge base * Powerful Search Engine. * Easy Article inception and Content Management. * Powerful Knowledge Base Management Tools. * Improved component Effectiveness * Moderator Controls. * Reporting & Analytics * Cloud Mobility. External Knowledge base super Customizable. * Intuitive Self Service. * User Feedback. * Community Forums. Component Component no(prenominal) Source Unit Cost Quantity Extended Cost bracken cable M0593 Nissin 27. 81 1 27. 81 Brake pedal M0546 Harrison greenback 6. 03 2 12. 06 Brake pad M3203 Russell 27. 05 2 54. 10 effort stop pump M0959 Brembo 66. 05 1 66. 05 Rear brake pump M4739 Brembo 54. 00 1 54. 00 previous brake calliper M5930 Nissin 105. 20 1 105. 20 Rear brake caliper M7942 Nissin 106. 78 1 106. 78 Front brake track record M3920 Russell 143. 80 1 143. 80 Rear brake disc M0588Russell 56. 42 1 56. 42 Brake pipe M0943 Harrison Billet 28. 52 1 28. 52 Brake lever cover M1059 Brembo 2. 62 1 2. 62 Total cost 657. 36 * Integrated Help Desk and Call Center. 6. COMPONENT PRICE CHANGES The table above shows the cost when it is not affected by any impacts. However when the front brake caliper increased from $103 to $107,the lengthened cost would increase, too and if the brake pipe increases from $27 to $30 the all-encompassing cost increases. The brake system represent 30 percent of the total materials cost for one complete Moto 300 motorcycle.Therefore, not only does the cost of the brake system increase, but the whole motorcycle price. Brake subway system Total Cost 657. 36 27 28. 00 29 30. 00 103 653. 64 654. 64 655. 64 656. 64 104 654. 64 655. 64 656. 64 657. 64 Front Brake caliper 105. 00 655. 64 656. 64 657. 64 658. 64 106 656. 64 657. 64 658. 64 659. 64 107 657. 64 658. 64 659. 64 660. 64 The table shows the total cost increase when the price of the brake pipe and front brake caliper increase. Finally when the front brake caliper and brake pipe increase up to $ 107 and $30 the total cost increases to $660. 64. REFERENCES