Types of Consumer Behaviour and their Impacts Case Study

Types of Consumer Behaviour and their Impacts - Case Study ExampleThere argon different ways in which consumers behave when debauching goods and services hence forming four classes of consumer behaviour. Some consumers are described as opportunistic stop buyers and such have no specific place of buying their products but quite an they get them from any vendor or service provider they meet. In comparison to the financial sector, these consumers are not patriotic to a specific bank or microfinance but their transactions are do at any bank or financial service provider that has advertised its services in an appealing way. It has been reported that consumers exhibit this behaviour in the financial sector due to the high intimacy rates charged in banks. Such companies should take into consideration the fact that if interest rates charged on borrowed loans continues to raise uncontrollably the customers will flee to banks that offer manageable rates. They should besides be unbiased and give their customers any accumulated dividends and shares.Other customers will exhibit opportunistic store buying whereby they also have no specific preference of a certain brand but their unique function is that they buy products through partnering with other stakeholders who act as intermediaries. Their difference with opportunistic spot buyer is that they buy their products in bulk whereby the intermediary subsidizes the prices.