London-based seatwave

London- found seatwave dissipate I1. IntroductionLondon- found Seatwave.com was founded in January 2006 by Joe Cohen. He is currently chairman and CEO whilst Mr. GED Waring is currently VP of Techno recordy and mob Hamlin is Director Online Marketing. The pose has underg iodine nonstop growth since launch, and currently serves tens of thousands of monthly visitors.Seatwave.com is a specialized online marketplace where fans stern buy and sell tags for concerts, theatre, amusements, and live events and is the largest online tag end marketplace in Europe. Seatwave.com whole kit by take oning Ticket Sellers to post the rags they hire for sale on the Seatwave site, and indeed letting buyers bid on them. Tickets go to the highest bidder and the site offers guaranteed delivery of tickets to victor and takes a sm al single charge off the ticket exchange for compensation.2. Seatwave selective entropy technology applicationsSeatwaves achievement is dependent on its work surface of technology to uphold drive the supply and value chains of the craft and in its lead stratums since its inception, Seatwave has gone from strength to strength winning numerous accolades, including organism named Best Technology Media Company 2009 by The Guardian. Pure 360 emailing TechnologySeatwave stubborn to purposener with progressive email merchandising providers, Pure360, to create and deliver a highly effective, be efficient, email trade campaign by capitalizing on cutting edge email marketing technology.Seatwaves ongoing email marketing campaign uses Pure360s Intelligent Time Sending tool to analyze when distributively of its customers is most likely to open their emails, and click- by to the website. This in urinateation is apply to stop emails bewilder in recipients inboxes at the time he or she is most supportdid an requisite tool as Seatwaves advantage is dependent on the sense of hearing responding quickly and purchasing tickets.Timing is e very(prenominal)thing for Seatwave, and it is imperative that it sends expose the latest information about events and ticket availability as quickly and efficiently as possible. Pure360s Automatic Message Import tool makes it possible for Seatwave to send out the latest offers by uploading web content automatic completelyy into their email marketing campaign, meaning they use minimal resources.Seatwave Mobile ApplicationLONDON, ENG (Seatwave) 14 January 2009 Seatwave, Europes largest online fan-to-fan ticket exchange, today inform its bleak-madeest alliance with mobile platform provider, Snaptu. As part of the participations continued expansion into the mobile environment and in a offshoot for fan-to- fan ticket exchanges, the raw application go forth provide a seamless mobile box office experience for fans. It give allow them to navigate through the ample range of European concert dates on their mobile phone, and purchase with one call.CookiesWhen you view our Site we ma y insert information on the hard drive of your com institutionalizeer in the form of a cookie (essentially a small text file). Cookies allow us to tailor the Site to your interests and preferences. (Seatwave.com 2009)IP AddressesWe study visitor trends since we atomic number 18 evoke in the victorful dissemination of information through the Site. Our server creates log files of information much(prenominal) as the Internet Protocol (IP) address from your network, what pages were explored and the aloofness of your visit. Analysis softw ar is use to generate reports, which helps us to learn to a greater extent about how we evoke enhance your experience with the Site. This information is not used to develop a personal visibility of you. The log files are regularly deleted (Seatwave.com 2009).Seatwave Ticket finderSeatwave has secured a deal with MSN whereby MSN portal users can use Seatwaves Ticket Finder to research for secondhand tickets. The new objective for the online bo dily function is to increase gross sales of tickets and encourage more people to sell tickets on the site.Secure Online AccountAs a buyer, you can review all your previous orders and track their status in spite of appearance My Account. For sellers, My Account allows you to view or amend your listings, track your sales and send out your ticketsSeatwave Ticket exsertTicketCover is a new kind of insurance and Seatwave allow for be the runner UK Company to ensure that consumers are refunded for the cost of a seat at sporting, music and separate forms of live entertainment, if unforeseen slew prevail. Such circumstances include motor breakdown on the way to the venue, illness, injury, jury expediency and a range of other occurrences that could keep a person forth from their chosen event.The religious service testament be administered by Mondial Insurance and the cost of the cover will be included in the scathe of all Seatwave tickets.Seatwave Ticket IntegritySeatwave guarant ee that their tickets come only from legitimate sources and that they will represent them accurately and honestly. They similarly guarantee that you will receive the tickets you coherent (or similar ones) and that they will be with you by the day of the event. And if they dont keep this trueness to you, they will take reason suit equal to(p) steps to source replacement tickets, of an tantamount(predicate) value, to make sure you dont miss out. If suitable replacement tickets (determinable touch only at our discretion) cannot be found, well refund ampere-second% of the price you paid. No questions.to boot Seatwave Ticket Integrity guarantee is a two-way street. If you are selling tickets they promise that you will receive prompt payment from Seatwave for all orders that are con leveled and fulfilled.3. Seatwave E-Business ModelsSeatwave have adopted a combination of two E-business casts, a Transaction gift revenue baby-sit and an E-Auction model. (Schneider. G 2009) explains that in the fee for transactional revenue model, businesses offer services for which they charge a fee that is found on the number or sized of transactions they motionAnd Seatwave has successfully adopted this model whereby they are paid a commission for every ticket sold. Ttickets can be sold at any price selected by the seller, including below and above the face value printed on the ticket and Seatwave charges buyers a 15% service charge and sellers a 10% success fee. Seatwave has additionally adopted an E- Auction model or as they put it a fan to fan to online ticket exchange system. The online auction sale business model is one in which participants bid for products and services over the internet.When one thinks of online auctions they typically think of E-Bay, the largest online auction site. Like most auction companies, eBay does not actually sell goods that it owns itself. It merely facilitates the process of listing and displaying goods, bidding on items, and paying for t hem. It acts as a marketplace for individuals and businesses that use the site to auction off goods and services.Several types of online auctions are possible. In an English auction the initial price starts low and is bid up by successive bidders. In a Dutch auction the price starts high and is reduced until soulfulness buys the item. EBay also offers fixed price listings.4. Seatwave Financial Performance In January 2009 Seatwave was on 35% market share, GetMeIn (a UK startup founded by US guy James Gray and acquired by Ticketmaster is on 25%, and Viagogo is on 14 The regulation industry area to which Seatwave belongs is events ticketing . Unfortunately Seatwave does not publish its financial pedagogy but do provide growth margins which make it easier to measure the success and profitability of the company.Europes Leading Ticket exchange increases lead on the depicted objectLondon 05 May 2009 Seatwave, Europes leading fan-to-fan ticket exchange, today announced explosive growt h LONDON 05 May 2009 Seatwave, Europes leading fan-to-fan ticket exchange, today announced explosive growth for Q1, supported by ComScores latest report confirmative that Seatwave is Europes largest ticket exchange by a factor of more than 2 to 1 versus its nearest competitor. March sales alone grew by 287% year on year, one of the many indicators of the companys increasing success.Insert Courtesy Of Seatwave.comSeatwaves success can be attributed to two main factors superior customer service and an excellent online customer experience. Couple with a great business model The Companys site demonstrates how authorizedly it takes the customers online experience. Burgess believes that the specific online experience they offer customers is an essential ingredient to the success of the company because the site is streamlined and easy to navigate, and its sprucely designed to maintain its efficiency and functionality. The smart design is evident in the ability to quickly buy or sell ti ckets and business model is adopted is excellent because there is no time and geographical constraints, thusly tickets and be sold and bought at any time, 24 / 7 and Sellers and bidders can participate from anywhere that has internet access. This makes them more accessible and reduces the cost of go to an auction. 5. Seatwave StrategySeatwaves biggest market is the UK and its long term outline for growth is based on three key parts.Growth by global amplificationOffering Marketing Leading Consumer Protection break outnerships and Affiliations1. The Seatwave business is growing speedily and is the market loss leader in all the markets they operate within.Seatwave operates in gild countries outside the UK. Including Germany, the Netherlands, Italy, Spain, France, Austria, Belgium, Switzerland and IrelandOver 700,000 tickets on sale at any one timeCustomer base of over 1.9 million unique diligent users.1.7 Millions tickets for events in over 38 countriesEurope secondary ticket ma rket worth $ 6.8 9.7 billion.Bi- model speak to e.g. Transactional Revenue model E-auctioning modelSeatwave sustain sales which is a dedicated service for collective entertainment needs.2. Utilizing Technology Offering Consumer Protection servicesTicketIntegrity guarantees that buyers will receive the tickets they ordered in good time for the event, or offers a full refund.TicketCover which provides a full refund if an event is cancelled. This refund includes the full price of the tickets purchased.TicketCoverpremium which covers buyers for a range of other circumstances that may prevent them from attending their performance, such as transport failure or severe illness.TickFinder is a search application use on the msn portal to help users find secondhand tickets.3. Partnerships and AffiliationsOfficial Ticket exchange partner of 9 various sport clubsAffiliations with 4 separate music groups e.g. MTV.co.uk, MOBO Awards and Live Nation In partnership with major media organizati ons e.g. MSN, Virgin Media and a new partnership with HMVSeatwave donates a flock of every sporting ticket sold online to Sparks and is also a component of the Action for Brazils Children Trust.Seatwave are in partnership with UPS to help facilitate and ensure a reliable ticket exchange transaction between buyers and sellers.Part II6. Suggested Evaluation CriteriaThe methodologies used for the evaluation of Seatwave.com is based on Webqual which is an instrument for assessing the usability, information, and service interaction quality of Internet web-sites, peculiarly those offering e-commerce facilities (Webqual.co.uk homepage 2009).WebQual (www.webqual.co.uk) is based on quality function deployment (QFD) a structured and Disciplined process that provides a means to identify and carry the voice of the customer through from each one stage of product and or service development and performance (Slabey, 1990). In the context of WebQual for traditional Web sites, users are asked to rate can sites against each of a range of qualities using a 7- localize scale. The users are also asked to rate each of the qualities for importance (again, using a 7-point scale), which helps gain thought about which qualities are considered by the user to be most important in any given situation.In order to build a profile for Seatwave.com, the data was summarized about the questionnaire subcategories, and then the total score for each subcategory was indexed against the maximum score (based on the important rating for questions multiplied by three. The results suggested that the information quality and Usability aspect of the website rated extremely well at 100% respectively. Seatwave has facilitated this by providing tools that help the seller choose an appropriate selling price by comparing the average sale price for tickets being sold for the particular event and having a simple but structured approach to the design of the website and the way it presents information to i ts customers.Additionally the service interaction burthen score was slightly lower than the other categories at 92.8% but passive suggested a high sense of community, personalization and security in terms of process transactions, however the lack of confidence within the website due to the ethical issues within the resale ticketing industry and the slim line of communication to the organization has robbed the site of a maximum score. It must be noted though that WebQual was not particularly useful for evaluating the technical aspects of the site despite providing a valuable profile of users perception of e-commerce quality, therefore an independent evaluation of its technical viability as an ecommerce site was carried out.And one problem noticed when evaluating the site from a technical point of view is that it failed W3C markup validation, this means that there is no guarantee that the site will look the same in different browsers or even that it will work correctly. Also this me ans that non-graphical browsers and html translators such as those used by blind people may not be able to communicate the site to a properly.The site has an XHTML transitional DOCTYPE header, this standard should be strictly adhered to in order to avoid the problems outlined above, by doing this the company can be sure that they are reaching the widest possible sense of hearing as their site would then work with the vast majority of display technologies.Part IIIProposed future strategy for SeatwaveFuture StrategySeatwave can enhance its future ecommerce business by aligning its current strategy with the primary ticket selling industry which will build up its written report and strengthen its brand image. According to Katie Allen of the Guardian, Seatwave and rivals such as Viagogo have been accused of encouraging the growth of bedroom touts, who snap up tickets with the sole purpose of making a profit by selling them on, in addition Seatwave, as a secondary market ticket supplie r, has no way of verifying if tickets are valid, counterfeit, or genuine. By becoming the leader in the Primary and secondary online ticketing market Seatwave will be able to increase its image as a reputable brand, penetrate new markets and hence increase its profit margins.New Business Strategy mainstay FactorsNew Potential PackagesAs the two entities further combine their operations, they could range to offer more packages to consumers such as discounted bundles of tickets and recorded music, and could offer corporate sponsors more attractive terms, too. At the same time, a vertically combine behemoth could have the power to govern higher prices.Power to dictate Price ( Due To Economy of Scale )Because it would be so vertically integrated, the new company would also be able to muscle out competing concert promoters and have more power to dictate ticket prices to consumers. The new company would have close ties to an array of artists and boast affiliation and new partnerships right across the entertainment spectrumExpansions into the AmericasTo new business strategy will allow Seatwave to venture out in to the Americas which is tightly regulated against ticket reselling. Because of the new strategy the business can segment its services geographically.Alliances with other companiesThe new strategy would merge Europes Largest ticketing exchange facilitator with a dominant ticketing and artist-management company. The resulting firm would be able to manage everything from recorded music to ticket sales and ecstasy sponsorship. It could package artists in new ways, for example, allowing corporations such as a mobile phone provider to sponsor a concert tour and to sell an exclusive download of a song.ConclusionIn goal Seatwave has dominated the European market and have attracted investment whilst protecting its customer however the ticketing resale markets remains shrouded with suspicion, unfair practices and dodgy dealings. It and its two main rivals in the UK operate in a controversial area. Ticket touts have a bad reputation and Seatwave and its peers are, according to their critics, merely electronic equivalents of the spivs who hang around the doors of music and sporting venues offering dubiously acquired products.Mr. Cohen points out that his venture offers those who are genuinely unable to obtain the tickets they want through a jeopardy free channels, however a sales Account Manager for Seatwave, leeward Lake, was caught purchasing tickets for various concerts and gigs using 4 different addresses and 4 different credit cards and selling the same tickets through Seatwave at significantly higher prices than face value and not declaring that he is an employee of Seatwave in the transaction. In response, Chief Executive Joe Cohen allegedly stated the tickets were purchased as backstop tickets in case fans selling on Seatwave let people down. This proves that Seatwaves strategy is in need of a revamp to attract a better reputation and removed the stigma that has dogged the industry for so long, the integration of its already strong ecommerce offering with an improved business strategy will be the pied piper that draws large audience to the site and puts its critics to rest.BibliographyPeter, M. (2001). Business Studies p.63-64 UK Hodder Stoughton LtdFarmers Weekly. (2006). Citing Online Source. Tesco decree card Reward Program ( Accessed 3/27/2008)Mike, M and Malcolm, M (2002) Marketing in Managing Bites p.86 GB Macmillan Press LtdPeter, M. (2001). Business Studies p.61 UK Hodder Stoughton LtdKotler, P. (1998). Principles Of Marketing p. 33 UK Prentice Hall CollegeBill, W. (2008). Citing Online Source. Will Protest Hurt Tesco Brand ( Accessed 3/27/08)Sir Terry, L. (2008). Citing Online Source. Consumers Changing Lifestyles ( Accessed 3/27/08)Peter, M. (2001). Business Studies p.61 UK Hodder Stoughton Ltd