Coca-Cola Company Struggles with Ethical Issues Essay

Many of the honourable issues surfaced when Warren Buffet resigned in 2006 and Doug Ivester took over. Ivester lacked lead and as a result, the company faced many ethical issues. Ivester promote was symbolic in that it was short-lived. This was a serious public relations bug for a company who for so long, performed flawlessly. Ivester was replaced by Doug Daft, the former president and party boss operating officer. Unfortunately, Daft had no success in derailing the controversies. In primaeval 2000, Coca-cola was embroiled in ethical scandals such as racial discrimination, misrepresenting market test and manipulating earnings.Text Questions 1. Why do you think Coca-Cola has had one ethical issue to resolve after another over the last cristal or so? In 2000, Coca-Cola failed to make the top ten of cases annual Americas Most Admired Companies keep down for the first time in a decade. Many believe this was a direct result of the contamination scare in June of 1999. 30 Belgian kids became ill after consuming Coca-Cola. Rather than come out decently away and defends its product, Coca-Cola took several days to respond. I believe that as a result of this global crisis, Coca-Cola panicked and spiraled out of control.This company was operating on a high level for a decade and to be take a crap with such a scandal rocked the foundation the core. 2. A news psychoanalyst said that coca-cola could become the next Enron. Do you think this is possible? I do not believe that this case is similar to Enron. Enrons horticulture was one of greed and win-at-all-cost mentality. Enron leadership created an atmosphere of invincibility. This was evident by the rank-and-yank remains implemented to rid of those who were rated at the bottom 20 percent. This forced employees to get in questionable practices in order to maintain their standing inside the company.