Jeep Patriot Sports Car Advertisement Essay Example | Topics and Well Written Essays - 750 words

Jeep Patriot Sports Car Advertisement - Essay Example Adverts employ a tool of art called semiotics that involves the application of signs and symbols in conveying messages. This advert has different categories of the message to the buyer. These categories consist of both the words and images. There is a whole range of captions in the advert that portray a denoted message targeted at the buyer. In addition, Michael’s wife, surprises him, by declaring that she bought a jeep in a conversation. The captions and labels, it becomes clear to the buyer that she bought a jeep patriot sport car. The word ‘jeep’ in the advert represents a connoted meaning. The term communicates a deeper meaning to the buyer because it has a long history of use in the market. Just by its mention in the advert, it conveys a certain message. A jeep is a car that belongs to specific classes of people in the society because of its features. The unique feature is the quarter-ton that defines a jeep. In addition, there is a connoted message in the de claration of the wife that she bought the jeep. It confirms to the audience that she ‘could not hold back ‘. This adds sense to the persuasion at the end urging the audience not to ‘hold back’ from buying the jeep. In addition, the advert contains a symbolic message. The pictured movement of the jeep patriot car signifies its capability on the road and emphasizes on the value of the four-wheel drive system. In addition, the woman in the advert implies that the car is suitable for the feminine gender. She is a symbol for the suitability of the car to women. This is a crucial aspect of the advert because different cars suit male and female. There is an evident gender preference of some car models and any advert should highlight this fact. Moreover, the advert has literal message that the audience can conceive easily. A real couple indulging in a usual conversation gets the buyer’s attention. The two are getting ready to leave the house. The wife brings up the idea that she bought a jeep. This fact mesmerizes the husband, as it is evident from his facial reactions. The advert then features a real image of the ‘jeep patriot sport car’. From this real image, the features of the car become evident to the audience. The car looks compact but being a jeep, has an economic engine. The couple rides in the car portraying its suitability as a family car. The car has unique features for families that prefer to own a car with multiple capabilities. This jeep has sufficient room to accommodate both the heads and legs. This offers sufficient space for rear passengers. In addition, the car has a high capacity boot that provides a family sufficient space to carry luggage. The family setting highlighted in the advert persuades families to consider the jeep patriot as a favorable choice. Through a combination of the different messages, the advert provides the audience with details about the car. In addition, there is a denoted message t hat informs the audience of the price of the jeep. With a glance, potential buyers gain awareness of the product price. The advert utilizes different efficient aspects of visual art to communicate with the audience. The advert targets families and emphasizes on the suitability of the car to women as well. The concept of commodity fetishism comes out clearly in the advert.  

Services in Your Area Assignment Example | Topics and Well Written Essays - 750 words

Services in Your Area - Assignment Example The home depicted in the above illustration can be represented as the cable organizations i.e. AT&T and Motorola which provides their respective services with the help of a router and a link is created with the help of a cable. By this way, the connectivity gets transmitted to a fiber node, thereby providing connections to home computers and telephones (LChu.net, n.d). Comparison and Evaluation of the Speed of DSL of AT & T and Cable Modem of Motorola In terms of speed, AT&T is regarded as one of the fastest providers of internet in the respective industry. The DSL service of the company has been viewed to deliver high speed that ranges from 200 Kbps -768 Kbps and even goes to 18.1 Mbps -24 Mbps (AT&T Intellectual Property, 2013). However, the cable modems of Motorola helps in delivering high speed data that offers the option of sharing a single data plan between multiple computers. Its data plans are used for delivering voice as well as data services. However, Motorola’s cabl e modems can fetch a speed of 38 Mbps which is far impressive as compared to the DSL of AT&T (Motorola Mobility LLC, 2013). Comparison and Evaluation of the Cost of DSL of AT & T and Cable Modem of Motorola After making a thorough comparison between the costs of DSL and cable modem of AT&T and Motorola respectively, it can be apparently observed that the price range of cable modems of Motorola is quite high. But, on the other hand, the cost of DSL’s belonging to AT&T is not so much high as compared to Motorola. A high quality wireless based cable modem of Motorola costs around 100 Dollars, whereas, most of the DSL’s of AT&T costs less than 50 Dollars which holds Motorola in a very high position in terms of pricing of the products (AT&T Intellectual Property, 2013). Comparison and Evaluation of the Reliability of DSL of AT & T and Cable Modem of Motorola In terms of reliability, both the products seem to deliver customer oriented services However, the services which del iver by Motorola are quite user-friendly and most significantly different options are provided for trouble shooting and diagnosing any sort of problem related to connectivity. In addition, the company also provides facilities for remote configuration of the devices. In comparison, AT&T also delivers services that are well suited with the convenience as well as the preferences of the customers. It has been viewed that the products of AT&T generally allows the multiple users to access the devices from different locations. Moreover, the DSL service which provides by the company enables to establish a strong collaboration within the employees by ensuring proper connection among them through incorporating wide range of connectivity. The services of the company are supported by global infrastructure of Internet Protocol which ensures proper reach to the consumers along with high performance and total security (AT&T Intellectual Property, 2013). Recommendations Based on the services that p rovides by both the companies, it can be recommended that Motorola must opt for making cable modems that best suits the preferences as well as the requirements of the consumers. The company can lower down the costs of its service i.e. cable modems in order to increase its profitability along with overall productivity. On the other hand, AT&T can follow extended efforts for making its DSL service more reliable, trustworthy as well as customized. However, the

Outsourcing And Supply Chain Management Essay Example | Topics and Well Written Essays - 1000 words

Outsourcing And Supply Chain Management - Essay Example India is one of the world’s top destinations for outsourced work. Companies along with manufacturing parts they also outsourced their services. Functions like customer service are often outsourced to call centers outside the United States. One of primary advantages of outsourcing is that it enables companies to reduce costs. One of the disadvantages of outsourcing work is that the company loses the ability to control its quality. Another advantage of outsourcing is that it creates flexibility for an enterprise. The cost savings achieve through outsourcing can be a critical success factor that keeps a particular company in business. In the auto industry companies often outsourced the production of auto parts. My sister was a victim of outsourcing because her company shut down operations in America to move to Asia. Answers.com (2011). Outsourcing. Retrieved February 13, 2011 from http://www.answers.com/topic/outsourcing 2. The supply chain management of an organization is a very important factor that can make or break a company. Supply chain management is the combination of art and science that goes into improving the way your company finds the raw components it needs to make a product or service and deliver it to customers (Wailgum, 2008). A company that in the 1990’s was able to separate itself from the competition due to its unique supply chain management techniques was Dell Corporation. Dell revolutionized the computer industry by becoming the first virtual computer company. The firm saved a lot of money in inventory costs by delivering turn-key computer products to its customers. A few years ago I worked for a company that changed its suppliers three times during a year due to the fact that none of the companies supplied raw materials would provide an adequate level of service. Wailgum, T. (2008). Supply Chain Management Definition and Solution. Retrieved February 13, 2011 from http://www.cio.com/article/40940/Supply_Chain_Management_Definition _and_Solutions 3. Outsourcing has gotten a bad reputation from many Americans who viewed outsourcing as an evil business strategy that is hurting the US economy by taking jobs oversee. The reality is that outsourcing is saving more jobs than what is taking away. If American companies did not utilize outsourcing on many occasions these firms would not be able to compete. Outsourcing provides companies with much needed savings. The savings achieved through outsourcing enables companies in America to keep their prices competitive. 4. Outsourcing has become a very popular concept that is gaining popularity across America. In 2010 the television broadcasting network NBC developed a parody series called Outsourcing. The series is a comedy that illustrates how American companies are moving their service operations to India in order to reduce costs. In the series only the manager is American, while the rest of the staff is composed of India workers. When I watched this series I sometimes as k myself how spread is the outsourcing movement in America. In the series the workers are highly competent salespeople that get the job done. 5. In a way outsourcing affects most businesses in America directly or indirectly. You mentioned that in your dentistry practice the business is affected by outsourcing from the material acquisition perspective. Many companies nowadays choose to buy parts and raw materials from China and India due to their lower costs. Purchasing materials from these countries enables American companies to be able to keep their prices low. Businesses are not the only ones looking for a bargain these days. The internet has allowed people to compare prices and find the lowest possible price on their purchases. 6. Your response was very insightful

Controlling Organized Crime Research Paper Example | Topics and Well Written Essays - 1000 words - 1

Controlling Organized Crime - Research Paper Example In addition, the proponent also describes the legal limitations associated with combating organized crime, including a critique of major federal laws and strategies that support this effort. Furthermore, in this paper, the proponent also suggests a realistic solution to control organized crime by discussing and evaluating the effectiveness of organized crime prosecutions. Problems and relationships established by organized crime Since organized crime associates itself with violent behaviors and culture, it usually results to criminal activities (Mallory, 2007; Lyman & Potter, 2007). These criminal activities include but not limited to â€Å"drug trafficking, transnational organized crime, nuclear smuggling, refugee movements, uncontrolled and illegal immigration, environmental risks and international terrorisms† (Edgar & Ifantis, 2007; Dandurand, 2007). Not only that, there are remarkable proofs associating organized crime with major corporations in massive organized criminali ty, corrupt relationship development, money laundering and drug trafficking (Lyman & Potter, 2007). These are all corresponding problems associated with organized crime. However, the sad part of this story is that these problems associated with organized crime substantially mirror the international troubles or global massive occurrence of criminality. In other words, organized crime groups have become complex in their control and even parameter. This leads the authority to place its entire effort in a substantially challenging way especially in alleviating or controlling illegal and criminal activities associated with organized crime. The problems therefore associated with the establishment of organized crime have become remarkably complex, leading every concern or nation to take courage in doing their fair share in combating its existence. After all, organized crime could now readily associate itself in whatever illegal activities in the world for as long as there is involvement of the achievement of its personal gain. Legal limitation associated with combating organized crime Combating organized crime indeed has legal limitation. For instance, there are some problems associated with organized crime which must move beyond the bound of sovereignty and traditional state responses (Edgar & Ifantis, 2007). The case of proliferating weapons of mass destruction is somehow something old but new due to varying legal acts incorporated to it by every nation or state. Therefore, as organized crime and its problems grow into massive portion of society’s issue with criminality, legal concerns must significantly rise as well in order to continue maintain peace and order situation that every person deserves for the protection and preservation of life, which is the fundamental civil right. However, some federal laws emancipated for addressing this concern might not fit well due to some other relevant issues. For example, the Patriot Act for instance is something benef icial in solving problems associated with crime especially those generated by the institution of organized crime. However, some issues against this act primarily concerned with the right and protection of individual identity. In other words, there are some legal concerns that at some point would hinder the full coverage of federal strategies in combating organized crime. On the other hand, the act of prosecutions cannot actually guarantee indictment. After all, the burden of proof

Legal Strategies to Protect the Civilians in Syria Research Paper

Legal Strategies to Protect the Civilians in Syria - Research Paper Example The crisis in Syria has become a humanitarian crisis. The Syrian regime has committed mass atrocities against the population, most used one being the crimes against humanity. Some legal analysts argue that Syrian regime is on the verge of committing genocide, as the Alawi minority dominates the country and is currently fighting the Sunni majority. Moreover, a humanitarian disaster is present, as thousands have fled Syria and burdened neighboring countries such as Turkey. With only few solutions available under the international law to the Syrian conflict, even the ones at hand are either not politically feasible, or need UNSC authorization. Under the international law, military intervention in another country of any kind must be authorized by the UNSC, and it must be done in cases where human rights are in some way violated on a massive scale. The international community has a duty to protect Syrian civilians. There are many prerogatives that demand protection of civilians, two of wh ich are crucial for Syria. The first is the Responsibility to Protect (R2P), aiming to protect civilians from mass atrocities, and the second is elements of the Protection of Civilians in Armed Conflicts (POC). Under elements of POC referring to a conflict, the international community is again obliged to assist civilians and address their most basic needs. The proposed solutions so far have been mostly focused on either intervention or diplomacy. Military intervention conducted in the same style as in Libya has been proposed by some legal analysts. However, others claim that Russia and China would never vote in favor of such an intervention in UNSC. Moreover, factors present in Libya are absent in Syria, and thus an intervention of any type cannot take place. Instead, others propose the use of diplomacy through sanctions and referral of the regime members to the International Criminal Court (ICC) under the Statute of Rome. Since Syria signed the Statute, even in the absence of its r atification, ICC is authorized to prosecute Syrian regime members. However, again, UNSC referral to ICC is needed. Russia and China will never interfere with Syrian sovereignty. A third solution, also based on diplomacy, would be more feasible. It would be to ignore the Statute of Rome and simply allow the Syrian regime to save face and find a common dialogue with the opposition through an organized ceasefire agreement and peacekeeping mission. This option would be based on diplomacy. Sanctions on Syria are crucial in this option, but so is the option offered to the Syrian regime to leave and let the opposition take over the country. Ceasefire agreement would be arranged through sanctions. Once it would take place, peacekeepers would enter the country. The latter would need to be authorized by UNSC, but chances are higher that the resolution would pass, as it is non – interventionist and it does not involve ICC. Kofi Annan or another high profile figure in the Middle East cou ld be used to mediate the negotiations. This option could include a gradual transition to a consolidated democratic system through retention of the former regime members who

On Arabian Culture Essay Example for Free

On Arabian Culture Essay The literature on social diversity and cleavages in Arab society and the Middle East as a whole suffers from several fallacies, two of which are most pertinent here. One is the tendency, particularly among Orientalists, to speak both of the mosaic nature of Arab society and of the existence of a unified mentality, or one Arab mind, without any awareness of the contradiction between these two abstractions. The other is the emphasis either on communal cleavages or on class conflicts, with the result that one becomes explanatory while the other is ignored. The interplay and coincidence of these two cleavages are rarely examined in their historical and social contexts. How can an individual define the diversity of Arab society? The diversity that characterizes Arab society needs to be analyzed within a three-dimensional framework: (a) a homogeneity-heterogeneity continuum; (b) the processes of conflict-accommodation-assimilation; and (c) social class cleavages. The continuum that covers the range from a completely homogeneous society to one of great heterogeneity encompasses a complex system of vertical loyalties and communal differentiations (ethnic, linguistic, sectarian, tribal, local, regional, and the like) that coincides as well as conflicts with social class cleavages. Arab society has historically been highly heterogeneous. Certainly, one may argue that there has recently been a resurgence of communal loyalties and mobilization, confirming the mosaic and segmentary structures of society. What cannot be granted is the static conception of these loyalties and cleavage as permanent, unchanging forms of differentiation. What is Arab society in general? The characterization of Arab society as heterogeneous, however, needs to be accompanied by an explicit clarification that not all Arab countries are similar in this respect. In fact, they differ widely in regard to their positions on the homogeneity-heterogeneity continuum. Compared to other Arab countries, Egypt and Tunisia, for instance, may be described as rather homogeneous as far as communal cleavages are concerned. These two countries tend to have fewer ethnic, religious, and tribal differences (and, hence, conflicts) than other Arab societies, and are characterized more by social complexity and social class cleavages. A second group of Arab countries, such as Lebanon and Sudan, occupy a position close to the opposite end of the continuum, each being more of a mosaic in structure and social composition. A third set, such as Syria, Algeria, Arabia, and Morocco, tend to occupy positions more in the middle of the continuum. Conventional Western literature on Arab and other Middle Eastern societies has persistently avoided any serious discussion of social class structure. Instead, it has conceived of Arab societies simply as a mosaic. At the margin of this mainstream discourse, however, there has been some occasional speculation on problems of social stratification. Whenever a discussion of this nature has taken place, it has evolved into a heated exchange. One point of view reaffirms the conclusions of the mosaic model and questions the relevance of class analysis. For instance, C. A. O. van Niewenhuijze and James Bill, in separate works, dismiss class analysis in economic terms and instead use Weberian concepts of status and power. Similarly, Iliya Harik has more recently dismissed the thesis put forward by some writers that the Lebanese civil war is actually a class struggle and expressed his â€Å"belief that class distinctions in Lebanon are too obscure to sustain the class struggle argument†. Bryan S. Turner, by contrast, has pointed out that anyone â€Å"who wants to develop a Marxist analysis of North Africa and the Middle East must start with a critique of the mosaic theory and all its related assumptions†. Such a critique, he explains, is required because mosaic analysts believe â€Å"that traditional Middle Eastern societies were not class dominated and that in the modern Middle East social class is only in the process of emerging alongside other forms of social stratification†. Nicholas S. Hopkins has applied ideas of class derived from the Marxist tradition to changes in the social structure of an agricultural town in Tunisia, concluding that essential changes in the mechanization of agriculture and in the improvement of communications â€Å"led to a shift in the organization of work away from a pattern based on mobilization of labor within the household or the extended kindred . . . and toward a pattern of labor determined by wage labor†. Consequently, this Tunisian agricultural town has shifted from a society in which rank was based â€Å"on vertical rather than on horizontal links† to one â€Å"based on class†. Hopkins argues further that not only is there class in the objective sense, â€Å"there is also class consciousness, at least in embryonic, symbolic form†. My own view is that the persistence of communal cleavages complicates rather than nullifies social class consciousness and struggle. This persistence of communal cleavages and vertical loyalties in some Arab countries is owing to the perpetuation of traditional systems in which communities are linked to their local zaims (traditional leaders) through patron-client relationships. To the extent that constructive change can be introduced in these areas, such traditional systems will give way, increasingly, to other social and class relationships. Reference: Gutas, D. (1998). Greek Thought, Arab Culture : The Graeco-Arabic Translation Movement in Baghdad and Early Abbasid Society (2nd-4th 8th-10th C. ): Routledge. Rejwan, N. (1998). Arabs Face the Modern World: Religious, Cultural, and Political Responses to the West: Gainesville University Press of Florida. Szarmach, P. E. (1979). Aspects of Jewish Culture in the Middle Ages: Albany State University of New York Press

What Are The Benefits Of Eco Briquettes Environmental Sciences Essay

What Are The Benefits Of Eco Briquettes Environmental Sciences Essay Unsustainable of earths resources and environmental problems are major current problems that occurred by over consumption and inefficient way of using. Climate change, resource depletion, loss of biodiversity, and air pollution has a major impact on many citizens and the earth which require people change their current behavior. Climate change and global warming are part of serious issues these days and are also part of the most important global environmental challenges, with implications for food production, water supply, health, energy and so on. Addressing climate change requires a good scientific understanding as well as coordinated action at national and global level from. PTT 328 PTT is the largest energy company in Thailand which the groups principal activity is the operation of petroleum business. The Group also engages in the exploration and production of petroleum, operation of natural gas, international trading of crude oil, condensate, petroleum and petrochemical products and investment in domestic refining and petrochemical industries. Its vision and mission are to be the preeminent Thai energy corporation, operating fully integrated oil and gas business, and total energy services. PTT has a clear goal over Quality, Safety, Health and Environment (QSHE). Regarded as the core component of sustainable development, QSHE has been analyzed and assessed with the needs of the stakeholders in mind. In conducting energy businesses, it is inevitable for operators to face risks concerning Quality, Safety, Health, and Environment (QSHE). Concerning this, PTT has constantly paid full attention to the control, prevention, and minimization of these risks faced by sta keholders; customers, suppliers, contractors, shareholders, communities, staff, and the environment as a whole. The company has applied productivity tools and QSHE management systems in all its units to improve its efficiency and the quality of life of staff and communities, and to steadily promote image in the companys social and environmental responsibilities. These measures have successfully instilled greater confidence in investors and favored PTTs international business undertaking. However, sustainable building of business also covers the product which its property and production process is environmentally responsible and resource-efficient throughout a buildings life-cycle. All of these elements have to concern of economy, utility, durability, and comfort. Biomass briquette is an ideal biomass fuel which can enhance the PTTs environmental performance more effective and visual because this the product including raw material, production process and new technologies are develope d to create greener activities to reduce the overall impact of the built environment on human health and the natural environment by: Efficiently using energy, water, and other resources Protecting occupant health and improving employee productivity Recycling waste, reducing pollution and environmental degradation. Biomass briquettes Biomass briquettes are an affordable alternative fuel to coal and other solid combustible fuels which are produced by converting low bulk density biomass into high density solid fuels (Werther et al. 2000). Biomass briquetting plants are consisted of various types of machines to support different raw materials (KriÃ…Â ¾an et al. 2009). Biomass briquettes are non-conventional source of energy, renewable in nature, eco friendly, non-polluting and economical (Wilaipon 2007). In addition, it has been claimed thatà ¢Ã¢â€š ¬Ã‚ ¦Ãƒ ¢Ã¢â€š ¬Ã‚ ¦Ãƒ ¢Ã¢â€š ¬Ã‚ ¦Ãƒ ¢Ã¢â€š ¬Ã‚ ¦Ãƒ ¢Ã¢â€š ¬Ã‚ ¦.the process of converting biomass to solid fuel is also non-polluting; therefore the process and product are 100 % natural. Briquette is an ideal Bio-fuel because of the following reasons: Eco friendly renewable energy fuel. Economical and cheaper than other solid fuels. Thermal calorific value approximately 4000 Kcal/Kg. Pollution free non-hazardous. Lower ash content 4% 8%. There is no fly ash when burnt. Consistent high burning efficiency. Easy for transportation, feeding, and combustion. Combustion is more uniform. Biomass briquettes are an alternative green energy to coal, and are usually used to fire industrial boilers that produce steam including business which requires burn. Production process 400 Every year Thailand has millions of tons of agricultural wastes are generated. These agricultural wastes are treated a waste with no economic value and either none used or burnt inefficiently in their loose form causing air pollution. However, this waste can be turned into a completely environment-friendly source of energy through briquetting (Biomass briquettes Replacing coal and LPG.article). Groundnut shell Bamboo dust Paddy straw Sunflower stalk Tea waste Tobacco waste Bagasse (Sugarcane waste) Saw dust Coffee husk Wheat straw Mustard Jute waste Forestry wastes Cotton stalk Palm husk Wood chips Rice husk Reeds Soybeans husk Other agro wastes Table1. Sorts of raw material (based on Werther et al. 2000) Biomass briquettes are manufactured by the process of recycling agricultural wastes and forestry wastes. The machinery used is compatible with multiple agricultural wastes. The agro waste is first pulverized, sieved and then dried to required moisture content. This is then fed into the hopper of fuel briquette machine, which uses high compression between die and punch resulting into cylindrical briquettes. Cylindrical briquettes are thus formed due to carbonization, achieved by heating of surface. Figure1. The Biomass briquettes production process (based on Callejà ³n Ferre and Là ³pez Martà ­nez 2009) Process of Briquetting: Firstly, crushing machine prepares suitable size raw material for biomass briquetting plant by shredding the raw material after it is fed into the machine. After that a tiled metal screen will vibrate shredded remains until it separates from soil. Then, the remains plant materials were passed into a tank of continuous washing consists of a pivot drum made of screen. After washing the plant material, water is contaminated and low quality, it is brought to purify by water-purification system which is contained in the lowest of the tank. This system allows reused water for briquetting process. Secondly, drying machine prepare suitable moisture raw material for biomass briquette press. For briquetting press, it is only to control the moisture of raw material at a reasonable range that can make good result of biomass briquettes. Or the briquettes will be broken because of too loose or too dry. Thirdly, briquetting press machine makes the biomass material into briquettes. After the well pr eparation of raw metarial, briquetting is easy at right operation of biomass briquette press. When machine rise to over 300 centigrade, the material can be feeding continuously into briquetting press. First, the color of briquettes may be a little dark even black, but after a while, the color will be light to normal level coming out of biomass briquette machine. Finally, packing is the last process of briquetting process which the packing machine will load final biomass briquettes and then wrap with a thermal shrink wrap by thermal shrink wrapping machine Finished Product Briquettes Briquettes are ready substitute of lignite, coal and wood in industrial boiler and brick kiln for thermal application including households daily life. Biomass briquettes are non-conventional source of energy, eco-friendly, renewable in nature, non polluting and economical. Its made through binder less technique without use of any type of chemical so it is 100% natural. Compared to fire wood or loose biomass, briquettes give much higher boiler efficiency because of low moisture and higher density. Marketing 200 Explain how it could be marketed (academic resources) According to (Suksumek 2007) pollution problem by using lignite at Mae Moh Power plant in Thailand in 1992 and causing bad effect to villagers, power plant employees and crop of local communities, it creates negative image of using lignite and coal which Thai government solves the problem by import coal from oversea. Therefore, it is a good opportunity to market biomass briquette product in Thailand. The manufacturing, located in Thailand, provides a geographical advantage to Tesco because it is populatedà ¢Ã¢â€š ¬Ã‚ ¦Ãƒ ¢Ã¢â€š ¬Ã‚ ¦Ãƒ ¢Ã¢â€š ¬Ã‚ ¦Ãƒ ¢Ã¢â€š ¬Ã‚ ¦Ãƒ ¢Ã¢â€š ¬Ã‚ ¦Ãƒ ¢Ã¢â€š ¬Ã‚ ¦Ãƒ ¢Ã¢â€š ¬Ã‚ ¦Ãƒ ¢Ã¢â€š ¬Ã‚ ¦ Moreover, demand consumption of coal is high while low competition in clean fuel product as biomass briquette. Unit: Ktoe Table1. Forecast on Primary Energy Demand (based on Suksumek 2007) The multiple usage of the end product enables us to exploit the opportunities in both commercial and industrial markets. Our plant will cater to the SA and UK industrial and domestic commercial market such as steel manufacturing plants or electrical plants.There are plenty of potential markets for fuel briquettes in the cities and in the rural areas. The potential customers for the briquettes: Refractory Industries Gasifies System App Lamination Industries Spinning Mill Leather Industries Ceramic Industries Textile units Vegetable Plants Solvent Extraction Plant Rubber Industries Food Processing Industries Dyeing Units Milk Plant Any Industrial Thermal App Brick Making Units Chemical Industries Marketing Approaches Sponsorship: The plan recommends motivating customers perception and also improves customer relationships in term of green company and green product by integrating green initiatives into every aspect of the organization which links the association of the company and briquette product with an individual, event or organization to display in social responsibility. Using eco-labels and eco-logos on products or marketing materials: The plan aims to emphasize in term of green product by putting eco-label and eco-logos on briquettes packaging to increase customers awareness. Engaging customers in green marketing: The marketing plan will motivate consumers by encouraging them to participate and engage in the campaign or directly with the product through green clubcard. E-marketing: In term of viral marketing, the plan will target online resources like Tescos website chatroom, article media, emails online events and will sell the product through Tescos own website. Personal Selling: Due to briquette is low-value product and it is required to use in many industries; therefore face-to-face contact provides better opportunity to sell briquette for large quantity to industries. Distribution 45% of the product is exported to the UK retaining 55% of it for the Thailand market. Distribution in Thailand will be done directly to clients upon placing an order or known as Just-In-Time because the briquette products lead time is short. Moreover, it is available in every branches of Tesco store in Thailand while it is available in Tesco extra in UK. However, there is some amount of product storaged in warehouse to support an emergency. http://refrigeratedtrans.com/2010-emissions/testa_produce_building_green_distribution_center_0412/ Packing: Due to property of product and distance of transportation, the biomass briquette product would require strong and waterproof packaging. For this reasons, Thermal Shrink wrapping which is inexpensive and environmentally friendly is used as packaging of product. This elastic plastic wrap can also used to protect product when it is not in use. Moreover, it can be used for big and small items; therefore it provides an advantage to product and company for future development. In this process, briquettes are fed into the packing machine, heat is used to condense the sheets of packing material to mold, or shrink to the form of the content it will protect. Delivery Briquettes have high specific density; therefore it can withstand the stocks of long distance transport, loading and unloading. Furthermore, transportation costs are much less and storage requirement is drastically reduced. For delivery both in case of shipment and transportation, this plan concerns about climate change and environment friendly, and purposes to improve carbon footprint. The product will be delivered with sharing lorry by working in partnership with other companies and suppliers in domestic and international.   For our own transportation, we will use more and more double-decker trailers, which carry 55 percent more products per journey (single deck: 45, double deck: 75 cages per trip). In addition, battery-powered vans are making deliveries for our online store, Tesco.com which will save around 180 tonnes of CO2 each year. From these effective deliveries, Tesco can reduce CO2 emission, save cost and gain higher profit. Conclusion 150